In a constantly evolving travel market no serious holiday destination can sit back and hope that past visitors return time and again, the need is there to keep up with tourists expectations and compete for their attention There are several factors that influence a holidaymakers' choice of destination, recommendations from friends and family, past visits, but overwhelmingly a top priority is cost and perceived value for money

Malta's tourism industry was saved by the entry into the market of budget airlines, turning a worsening position just a few years ago to an island that has a vibrant tourism sector With higher airfares than competitors in the Mediterranean the number of holidays to Malta had been declining for some years, but eventually the authorities gave in to the inevitable and allowed Ryanair to start flights to Malta - and the island hasn't looked back since

Malta hotels just keeping on winning awards - and it's helping boost the island's reputation as a holiday centre of excellence to those who haven't been before and are considering it And for tourists who already take holidays in Malta it's boosting the return rate of visitors - important to any destination that has tourism form a large part of its economy

Not since the days of Jimmy Connors and John McEnroe has the world of tennis been as exciting as it is today, as Rafa Nadal from Spain's Balearic Islands and Switzerland's Roger Federer make the game watchable to a mass audience again The numbers 1 and 2 in the world produced what was widely described by sports journalists around the world as Wimbledon's finest men's final in a generation last July where Nadal triumphed, and then in early February this year the two produced a pulsating final lasting over four hours in another Grand Slam event - the Australian Open

January is traditionally the month when most British people book their holidays, but quite how many have done so for this year won't be known for a while yet With the economy in both the US and Europe in recession, holiday destinations are bracing themselves for a dismal summer, as many tourists decide to have a holiday in their own country - or skip holidays altogether for 2009

Of all the travel sectors likely to be hit hardest by the current economic crises, it has to be the ski holidays industry, according to British company International Property Tribune, who have fifteen travel sites including one for skiing 'Recent surveys have shown that during the forthcoming economic downturn in Europe and the US, many people regard their summer holiday as an essential, not a luxury, and come hell or high water people are still going to take a holiday

Thinking about a ski holiday now winter is nearly upon us? Whether you're based in North America or Europe, Revelstoke in Canada's British Columbia could prove to be a great ski holiday destination.

Cyprus has long been one of the world's great tourist destinations, but lately has trouble attracting visitors. The island holiday isn't viewed as relevant to the times by many, though a recent upswing suggests that Cyprus isn't down for the count.

For many tourists gone are the days when a beach, a bar and the sun was enough to keep them happy. Cycling holidays for example are now popular, and a great way to see somewhere like Majorca.

If you're considering a holiday in Menorca, a trip out of season sees the island peaceful and at her best.